Senior Product Manager - Marketing Technology & Automation

Senior Product Manager – Marketing Technology & Automation

(Fulltime / 38 hours per week)

Are you looking for a challenge where you can truly impact the future of a fast-growing retail company? As  Senior Product Manager – Marketing Technology & Automation you will own the vision, strategy and roadmap for the marketing technology stack that powers our Content, CRM, and Performance Marketing teams. Your mission? Deliver seamless customer engagement and operational efficiency through best-in-class automation.

This is your daily action

In this role, you add value by enabling internal users through integrated services, tools, and technology, following MACH architectural principles. Key initiatives within your scope of responsibility include assessing, optimize, and make our marketing tech stack fit for growth. You translate marketing needs into scalable, forward-looking tech solutions.

Continuous improvements of our newly integrated CMS & DAM systems, the integration and adoption of Product Experience Management (PXM), and a marketing automation platform.

As a Sr. Product Manager you are responsible for building the right product where you technical counterpart (TPO) is responsible for building the product right. You will independently lead and drive these initiatives, ensuring that business goals are met while delivering optimal performance.  Your ability to collaborate with cross-functional teams and navigate complex stakeholder demands is key. Success in this role hinges on balancing technical know-how with a strong commercial focus. You will work within an agile environment ensuring that the necessary tools and technology are in place to support Action’s strategic objectives.

Meet your team

The Senior Product Manager – MarTech & Automation reports to the Head of Product & UX and works closely with cross-functional teams including IT, Customer Insights, CRM and Performance Marketing. Together, we strive to enhance our internal systems to support both our business and our customers.

With millions of fans across Europe, we continue to surprise them week after week, and we're always exploring new ways to expand our reach. In this role, you'll be part of the Marketing team, responsible for implementing and optimizing the tools that support our marketing efforts and improve business productivity.

This is you

As Senior Product Manager, your strength lies in effective communication and collaboration with cross-functional teams, where you naturally involve stakeholders. You have a clear understanding of the needs of our internal users and keep an eye on our overarching strategic goals. You navigate the complexity of product management with a strong attention to detail and excellent organizational skills. You are tech savvy, make decisions based on data, take responsibility, and strive for perfection.

You also have the following qualifications:

• A Bachelor’s or Master’s degree, preferably in business, IT, or marketing, with Scrum Product Owner training and certification.
• At least 5-7 years of relevant experience in an agile environment, working at the intersection of business and IT, with hands-on experience in digital marketing platforms or tools (preferably Marketing Automation).
• Experience with project management.
• A commercial mindset with strong stakeholder management skills, and a pragmatic, can-do mentality.
• Excellent spoken and written command of English (Dutch is a plus).

What we offer

Surprisingly more! From our bustling home base in the Netherlands, you’ll have an impact across Europe. Today we have more than 3,000 stores in 13 countries, and we have big growth ambitions. This means that you can always take new steps, whether it's an exciting innovation project or acquiring new skills. You'll be part of a culture that lives by shared values: customer focus, teamwork, simplicity, discipline, cost-consciousness, and respect.

Did you know you can also count on:

• 24 days of holiday with the option to buy five additional days (based on 38 hours per week).
• Flexible working hours and the option to work 40% of your time from home.
• A 15% staff discount on your purchases at Action.
• A good pension scheme, collective health insurance, and travel allowance (Zwaagdijk-Oost is reachable from Amsterdam by car in just 30 minutes on uncongested roads, or by public transport using the shuttle bus from Hoorn train station).

How we contribute to society

If you only know Action from our stores, a new world will open up for you when you join us. We work hard behind the scenes to make a positive impact on society and the environment. For example, we sponsor more than 2,500 children growing up in SOS Children's Villages worldwide. Our team reflects the diversity of our customers, representing 124 nationalities. Did you know that 92% of our wood products and 100% of our cotton already come from sustainable sources? Or that we use energy-efficient LED lighting in more than half of our stores? Yes, that’s Action too. Curious to learn more? Join us!

Interested?

We're proud to be an inclusive employer and warmly invite anyone who sees themselves in this vacancy to apply. Take action and respond to this vacancy today!

What happens next:

1. We respond to your application a.s.a.p.
2. Intro TEAMS with your Recruiter
3. First interview with a manager and a colleague.
4. Second interview with 2 stakeholders
5. Third interview with the Head of Digital & the Head of BizTech
6. Welcome to Action!

Throughout the process, Isabel will be your permanent point of contact, ready to answer any questions you may have.