SEO Marketer

SEO Marketer

(Fulltime, 38 hours per week)

Do you want to work as a SEO Marketer in an international omnichannel company and are you able to think in customer- and result-oriented solutions? At Action, we offer you the opportunity to be part of our energetic Digital team and play an important role in our digital transformation!

This is your daily action

As an SEO Marketer, you are responsible for the strategy, communication, and creation of a variety of deliverables, mainly focused on content and link building strategies. You initiate and monitor in-scale content improvements to our digital channels to optimize our search engine visibility.

Your tasks and responsibilities include:

• Developing and executing international content strategies in alignment with marketing campaigns and communication strategies.
• Developing and executing link building and Digital PR campaigns to strengthen Action link profile and online authority.
• Briefing and guiding the Digital Assets & Content team to write texts that maximize findability and best answer search intent.
• Continuously developing new ideas for SEO test cases and executing these tests.
• Writing advisory reports on content, technology, and link-building to support SEO goals.
• Focusing on different countries and responding to the 'local' differences between cultures/countries.
• Coordinating SEO agency resources and activities and ensuring good collaboration.

In this role, you are also responsible for improving Action’s organic visibility in multiple countries and you will collaborate with different content and communication stakeholders. 

You report to the Performance lead, with a dotted line to the SEO Specialist for functional/ SEO related matters. 

Meet your team

With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction. From customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labelling to web care, the app, and social media campaigns. Our biggest challenge is One Breath, One Format, online and in more than 3,000 stores in 15 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. You too?

This is you

You are experienced in stakeholder management and eager to support your colleagues. You work confidently in multidisciplinary teams and have strong verbal and written communication skills.
Furthermore, you have:

• A bachelor’s degree combined with 2-4 years of experience as a SEO specialist at an international omnichannel company in retail or e-commerce.
• Experience with Google Analytics, Google Search Console, Google Business Profile, and SEO research tools such as SEMrush.
• Experience or excitement about generative AI and utilizing its potential for SEO.
• Experience in briefing, managing and evaluating external agencies, making sure they deliver the most value.
• Excellent knowledge of the English language.
• Experience with agile working (scrum) is a plus.
• Experience in copywriting/content creation is a plus

What we offer

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 15 million customers every week in more than 3,000 stores in 15 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• 24 days of holiday with the option to buy five additional days (based on 38 hours per week) 
• Flexible working hours and the option to work 40% of your working hours working from home (in coordination with your team and manager)
• 15% staff discount on your purchases at Action 
• A good pension scheme and travel allowance (Zwaagdijk-Oost is reachable from Amsterdam by car in just 30 minutes on uncongested roads or through public transport, using the shuttle bus from Hoorn train station)

How we contribute to society

If you only know Action from the stores, a world will open up for you when you come and work with us. We work hard to make a positive impact on society and the environment. Did you know, for example, that we support thousands of children worldwide who grow up in an SOS Children's Village? That our team reflects the diversity of our customers, including 150 different nationalities? That we purchase 100% of our wood products and 100% of our cotton sustainably? And that all our stores, DC’s and offices only use energy-efficient LED lighting? Yes, that is also Action. Curious about what other initiatives we’re facilitating? There’s a lot more we are proud of and we would love for you to be part of it.

Interested?

We're proud to be an inclusive employer, and we warmly invite anyone who sees themselves in the vacancy to apply. So take action and respond to this vacancy now!

What happens next:

1. Response to your application within 14 days (and usually earlier)
2. First interview with a manager and a colleague
3. Second interview with more colleagues
4. Welcome to Action

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.