Regional Manager Bulgaria
About Action
Starting in a small store 30 years ago in Enkhuizen, Netherlands, we've grown to become Europe's fastest-growing non-food discounter. With 3,300 stores and growing steadily every year, we offer a constantly changing selection of 6,000 products at unbeatable prices. Our diverse team of more than 84,000 colleagues across 15 countries provides quality and sustainability.
To continue our expansion, we are looking for the first Regional Manager as part of our newly established team in Bulgaria to join this exciting journey.
As a Regional Manager within our Store Operations team, you will play a crucial role in ensuring our stores meet high standards of appearance, customer satisfaction, and profitability. Reporting directly to the Country General Manager, your focus will be on implementing store operations strategies that align with our company's formula. Your efforts will ensure consistent store performance and cost efficiency within your designated region.
Your areas of responsibility
People Leadership
- Independent workforce planning and staff selection within budget
- Lead, motivate, and coach store teams — setting clear targets, providing regular feedback, and supporting performance development
- Drive talent retention and development, and oversee recruitment/staffing to maintain an optimal team structure
- Foster a positive, accountable, performance-driven culture, and encourage idea-sharing and continuous learning across stores
Commercial & Operational Leadership
- Commercial and personnel leadership of 12–15 stores (within a defined region)
- Ensure accurate, consistent execution of store operating procedures and sales concepts across all locations
- Monitor sales performance, merchandise presentation, store fittings, and inventory management
- Analyze KPIs and reports (cost, sales, productivity, stock) and take corrective action where results fall short
- Partner with Store Managers to optimize results and align with organizational goals
Collaboration & Growth
- Liaise with internal departments (Real Estate, HR, Finance, Fraud, Logistics) as needed for store operations
- Opportunity to contribute to international project development
What you bring
- A completed degree in business administration or comparable training, with at least 3 years of professional experience, preferably in retail/discount
- Solid leadership experience - you love taking on responsibility while inspiring your team
- Entrepreneurial and cost-conscious thinking, which you actively want to bring into our company
- Strong communication skills, planning and organizational ability, and assertiveness
- Good MS Office skills
- Very good knowledge of English
- Category B driving license
- Flexibility and willingness to travel in various locations from abroad, across the country or the assigned region – around of 80% of the working time will be spent in our stores
- Residence in the region being recruited for
What you can look forward to
- Permanent employment contract | 25 days of vacation
- Company bonus based on performance
- A company car, also available for private use
- Monthly meal vouchers
- 15% employee discount on all products
- 6 months of comprehensive training abroad and in country
- A culture where our values aren't just on the wall, we live them
- A real chance to shape Action's growth, not just watch it happen
- Honest, open feedback - both ways
- Flat hierarchies, so you'll work closely with other departments, not around them
- Plenty of room to grow as the company keeps expanding
Interested? Apply now! We look forward to receiving your compelling application, including your possible start date and salary expectations.