(Senior) Product Manager - Product, Price & Promotions

(Senior) Product Manager – Product, Price and Promotions

(Fulltime / 38 hours per week)

Are you a commercially minded Product Manager who gets excited about shaping how millions of customers discover Action's deals and surprising products? As (Senior) Product Manager – Product, Price & Promotions, you own the vision, roadmap, performance, and continuous optimization of the customer experiences that showcase Action's products, promotions, and low-price proposition throughout the customer journey.

Every week, Action introduces new products and attractive promotions that create compelling reasons for customers to visit our stores. Working closely with stakeholders across the organization, you continuously optimize how customers discover, engage with, and act on Action's assortment and promotions across all customer touchpoints. Leveraging customer insights, experimentation, and performance data, you identify growth opportunities and drive measurable improvements in customer engagement, promotional effectiveness, store visits, and commercial outcomes.
You lead a multidisciplinary Product, Price & Promotions value stream, bringing together commercial, customer, and technology perspectives to identify opportunities and to deliver high-impact customer experiences. Through continuous optimization and innovation, you maximize the visibility, relevance, and commercial impact of Action’s assortment, promotions, and low-price proposition, driving customer engagement and store visits for millions of customers across Europe.

This is your daily action

You translate commercial ambitions around product, price and promotions into customer-facing propositions that deliver measurable results. You take an end-to-end view, connecting strategy, execution and performance throughout their journey. Your scope and accountabilities include:

• Product, Price & Promotions: Continuously improve how customers discover, engage with, and act on our assortment and offers. Own the vision, roadmap, and delivery of customer-facing experiences across digital, paid, owned, and in-store channels.
• Growth & Performance Optimization: Respond quickly to performance data, customer insights, and commercial opportunities, continuously optimizing experiences to increase engagement and store visits.
• Prioritization & Backlog: Own and order the value stream backlog, setting priorities by synthesizing strategy, OKRs, QBRs, the Portfolio wall, and evidence-based discovery.
• Outcome-Driven Leadership: Align stakeholders and empower the multidisciplinary team to maximize customer and business value through data-driven decision-making.
• Shared Responsibility: Hold final accountability while fostering shared ownership across team members, sponsors, and leadership.
• Capability Development: Improve the platforms, tooling, data foundations, and agile ways of working that enable faster and more effective product, promotion, and price experiences.

Meet your team

The (Senior) Product Manager – Product & Price reports to the Product Lead and sits within the Product & UX team of the Marketing & Store Format department. You'll partner closely with Strategy & Brand, IT, CRM, Social, and Performance Marketing.

This is you

Your strength lies in combining strategic product thinking with a strong commercial and performance-driven mindset. You turn customer insights, data, and business opportunities into impactful product decisions that drive engagement, store visits, and commercial impact. With a pragmatic, hands-on approach, you navigate complex stakeholder landscapes and make informed decisions based on customer needs, data, and business value.

• A Bachelor’s or Master’s degree, preferably in Business, IT, Digital, Marketing, or a related field, with Scrum Product Owner training and certification.
• At least 5-7 years of relevant experience in Product Management within an agile environment, working at the intersection of business and technology.
• A track record of using customer insights, experimentation, and performance data to identify growth opportunities, drive product decisions, and deliver measurable commercial impact.
• Proven experience defining a product vision, managing roadmaps, and delivering customer-facing products that drive measurable commercial and customer outcomes.
• Strong stakeholder management skills, with the ability to align diverse teams around measurable outcomes.
• Excellent spoken and written command of English (Dutch is a plus).
• Experience in retail is considered an advantage.

What we offer 

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 22.5 million customers every week in more than 3,400 stores in 15 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for: 

• A market-based salary based on a 38-hour work week 
• An annual bonus based on company and personal performance 
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week) 
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager 
• 15% staff discount on your purchases at Action  
• A good pension scheme and travel expenses allowance 

How we contribute to society 

If you only know Action from the stores, a world will open up for you when you come and work with us. We work hard to make a positive impact on society and the environment. Did you know, for example, that we support thousands of children worldwide who grow up in an SOS Children's Village? That our team reflects the diversity of our customers, including over 160 different nationalities? That 99% of our cocoa, cotton, coffee and timber are certified sustainable? And that all our stores, DC’s and offices only use energy-efficient LED lighting? Yes, that is also Action. Curious about what other initiatives we’re facilitating? There’s a lot more we are proud of and we would love for you to be part of it.

Interested? 

We're proud to be an inclusive employer and warmly invite anyone who sees themselves in this vacancy to apply. Take action and respond to this vacancy today!  

What happens next:  

• We respond to your application within 14 days (usually sooner)
• Conversation with your recruiter 
• First interview with a manager and a colleague 
• Second interview with more colleagues / key stakeholders   
• Third interview with the Head of Digital  
• Welcome to Action!   

Throughout the process, Isabel will be your permanent point of contact, ready to answer any questions you may have.